The media deluge on Independence Day was cacophony at its best. There were wishes of India-Pakistan being one, of poll promises and developmental views, about flag hoists, Ottavio Quattrochi finding freedom and people debating how India upholds its democratic traditions and Pakistan does not…and so on. After the din has died down and realization dawns that the next day is a working day, everyone goes to sleep and go about doing what they want to do. I do not know how many view the Independence as another holiday but refuse to accept it. For the media it is about getting content that has ‘jingoism’ written around it in bold. Well to sum up its’ not just about celebrating nationhood and hoisting the national flag on 15th August. It is about ensuring that it remains aflutter rest of the year.
Year round, month round, week round, day round and the second starting now, it is crap all around. Dimensions of this element vary on how much you can see it. From attitudes to beliefs, characters to symbols, everything is being done for something else - often it is not said, and more than often, it is a subterfuge.To unravel the mysteries of this element, as I see it, is the intention of this pastime activity. For an extremely cynical ad executive, the blog world has called out. Crapediem!