So here goes my first crappy contribution to the ‘whirl’ of advertising and marketing. When you think back at any given day, the no. of products that you have used is no less than maybe 1000. This is my count. Experts put it at 3000. From getting up to your Rado alarm clock (ok whatever alarm clock) to your Nokia phone on which you double check the time and see whether somebody tried disturbing you while you were asleep. On your trudge to the bathroom to take your first pee of the day, you push down your Jockey boxers. Later you’d use a Dettol handwash to do away with the accidental pee drops on your hand and also think that your Nivea facewash might pull you up from the slumber. You open the door and pull in the Hindusthan Times…the heading stares at you…”INDIA OUT OF WORLD CUP”… You think “poor Pepsi…”..and therefore Coke. You open the newspaper and there is a deluge of notice ads, appointment ads, classifieds, stupid ads, offer ads, all fighting for attention… I am sure you’d cover
Year round, month round, week round, day round and the second starting now, it is crap all around. Dimensions of this element vary on how much you can see it. From attitudes to beliefs, characters to symbols, everything is being done for something else - often it is not said, and more than often, it is a subterfuge.To unravel the mysteries of this element, as I see it, is the intention of this pastime activity. For an extremely cynical ad executive, the blog world has called out. Crapediem!