As a Marketing Communications professional, I have found 'religion' to be a well oiled marketing machinery that has built some of the most powerful brands in the history of mankind. It involves all elements of Marketing communications; for example: very strong brands with clear brand messages, icons (or idols), rituals, brand ambassadors, activation programs, ambient advertising, merchandising et al. With changing times, they have also embraced online and digital communications. Binding faith or brand loyalty is the hallmark of the brands that are active in this industry - with the 'marketers' and brands literally taking to fight wars for market dominance. However I have not been a great endorser of the expositions conducted by many these brands. Over time, most of these 'marketers' have moved beyond their raison-d'etre and as a Hindu loyalist, I could not help but cast my critical eye on some of the activties by my own faith. While most of the religio
Year round, month round, week round, day round and the second starting now, it is crap all around. Dimensions of this element vary on how much you can see it. From attitudes to beliefs, characters to symbols, everything is being done for something else - often it is not said, and more than often, it is a subterfuge.To unravel the mysteries of this element, as I see it, is the intention of this pastime activity. For an extremely cynical ad executive, the blog world has called out. Crapediem!