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The advertising whirl

So here goes my first crappy contribution to the ‘whirl’ of advertising and marketing.

When you think back at any given day, the no. of products that you have used is no less than maybe 1000. This is my count. Experts put it at 3000.

From getting up to your Rado alarm clock (ok whatever alarm clock) to your Nokia phone on which you double check the time and see whether somebody tried disturbing you while you were asleep.

On your trudge to the bathroom to take your first pee of the day, you push down your Jockey boxers. Later you’d use a Dettol handwash to do away with the accidental pee drops on your hand and also think that your Nivea facewash might pull you up from the slumber.

You open the door and pull in the Hindusthan Times…the heading stares at you…”INDIA OUT OF WORLD CUP”…

You think “poor Pepsi…”..and therefore Coke.

You open the newspaper and there is a deluge of notice ads, appointment ads, classifieds, stupid ads, offer ads, all fighting for attention…

I am sure you’d cover atleast 100 – 200 symbols of products in that 1 hour itself…

After your morning dose of advertising, on your travel to office you are blasted into the ad 'whirl' where every street corner, tree, road divider, park benches and even morning joggers are adorned with brands. How many do you think you would have been exposed to? Another 100-200?

If you are in the habit of checking mails and reading up some news on the net…there you go…another 200 odd.

Man…how do you remember these things when you go into purchasing something?

Movies such as the “Truman Show” and the French “Mr.Average” tried to showcase some interesting aspects of this…In :Minority report”, it showed us how we can’t do away with it even in 2054…

That moronic truth that our choices are dictated by advertising is a bit hard to digest. But I think I am smarter in choosing to be a contributer…he he. For others, just enjoy the stay.

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